On the occasion of the 14th edition of Natural & Organic Products Europe, to be held in Olympia, London from 11 to 12 April, Icea – the Ethical and Environmental Certification Institute - will coordinate, with the collaboration of  the Italian Chamber of Commerce for the UK, the “Italian Pavilion” that will be placed as a premium position from the exposition point of view and it will host only organic and natural companies. It will represent a great occasion for the organic and natural producers to corner or strengthen their commercial position in the UK Market.
The Natural and Organic Products (www.naturalproducts.co.uk) is the only exhibition of the United Kingdom destined to natural products, healthy food and organic industry. Last edition saw the participation of 548 exhibitors, 145 of whom were foreign and more than 9,000 visitors, 6,220 of whom were buyers of the most important English commercial chains. Most visitors of the exhibition are: big supermarket chains such as Sainsbury's, Tesco, Safeways, Marks and Spencer and Boots, independent retailers; important department stores such as  Harrods, Harvey Nichols and Fortnum and Mason; finally retailers and wholesalers looking for new ideas and products .
The data show that the British contest is growing: Soil Association registered an increase of 1.7% in organic and biological sales compared to 2008; furthermore, Fair Trade Association’s statistics show an increase of 43% in private label product sales, equal to an amount of more than 700 million pound sterling.

All companies interested in this event could contact the Icea representative, Ms Annaclaudia Cardellini: a.gardellini@icea.info; Tel. +39.051.272986